It’s tempting to write about what is on your mind at a given moment. But that’s not a relevant blog, that’s a diary.

Re-read the last blog post you wrote. Was it relevant? A relevant blog post contains three key elements:

1)  It does something for your reader, such as:

• Inspire imagination
• Convey empathy
• Show “how-to”
• Provoke thought
• Entertain
• Tease

2)  It contains a call-to-action, such as:

• Sign up for an email newsletter
• Buy an eBook
• Click on an affiliate link
• Leave a comment
• Subscribe to an RSS feed
• Refer the post to others

3)   And finally, it conveys your enthusiasm and unique perspective of your subject matter. There are a lot of blogs on most every possible subject. What makes yours unique and interesting to read?

Bottom line – channel your passion in a manner that is relevant to your target reader and achieves your objective.

So how did I do? Are you inspired? Did I provoke thought?

I hope so. Oh, and while you’re here, please subscribe to our RSS feed to keep up on tips for extending your brand online. And if you have any specific questions, please feel free to leave a comment or contact me.

Thanks, and have a great day!