Social Media

Inbound Marketing: The What, Why, Who and How

by Susan

in Blogging, Social Media, Strategy

Remember when the Internet was new and referred to as “The World Wide Web?” You saw the “AOL Keyword” hovering in the corner of most TV ads, and brochure sites were popping up left and right. As marketers quickly recognized the limitless marketing power of this amazing new channel, specialty marketing disciplines grew and buzz words [...]

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Digital Days vs. The Old Days

by Susan

in Strategy

My six year old daughter just asked me “were you born in the old days, Mom?” I stared at her for a moment, then asked her to better define “old days.” “Before cars.” “No” I stated succinctly. Then I got to thinking. I bet my kids wouldn’t know how to use a rotary wall phone. [...]

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How do YOU feed your hungry sales funnel?

by Susan

in Strategy

I’m often asked why a local business would bother with social media. My short answer, is that it doesn’t make sense, unless it’s part of your strategy. By itself, it’s a waste of time and an unnecessary distraction. But the real answer is that it feeds the hungry funnel. I’m a visual person, so let me show you what I mean…

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