Social Media

Digital Days vs. The Old Days

by Susan

in Strategy

My six year old daughter just asked me “were you born in the old days, Mom?” I stared at her for a moment, then asked her to better define “old days.” “Before cars.” “No” I stated succinctly. Then I got to thinking. I bet my kids wouldn’t know how to use a rotary wall phone. [...]

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How do YOU feed your hungry sales funnel?

by Susan

in Strategy

I’m often asked why a local business would bother with social media. My short answer, is that it doesn’t make sense, unless it’s part of your strategy. By itself, it’s a waste of time and an unnecessary distraction. But the real answer is that it feeds the hungry funnel. I’m a visual person, so let me show you what I mean…

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