Pretty Facebook URLs: Vanity or Necessity?
Facebook has rocked the social media world upside down over the past couple months by offering vanity URLs. But what’s the big deal? Facebook’s hype blurred the line between technology and strategy. There is nothing magical about a vanity URL that you can’t accomplish with a domain name. If your strategy includes using a Facebook page as a destination link, you can do this with a subdomain and a redirect. Here's how to do it yourself...

Hey there! I'm Susan Jensen Smith. I have a passion for helping businesses extend their brands online. Blogs, forums, social media and email marketing work together to build relationships with potential customers, which translates into sales, customer research and identifying future opportunities for your business. 

Monday, July 6, 2009
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