digital marketing

Which came first, the marketing idea or the technology to make it happen?

by Susan

in Strategy

Technology is driving new and affordable marketing channels and subsequent marketing strategies than ever before. But which came first, the strategy or the channel? It’s not practical to blue-sky the ideation process if the technology to make it happen doesn’t yet exist. But should a company limit its out-of-the-box thinking to ideas supported by current [...]

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Digital Days vs. The Old Days

by Susan

in Strategy

My six year old daughter just asked me “were you born in the old days, Mom?” I stared at her for a moment, then asked her to better define “old days.” “Before cars.” “No” I stated succinctly. Then I got to thinking. I bet my kids wouldn’t know how to use a rotary wall phone. [...]

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