Blogging

Build an Editorial Calendar in 3 Simple Steps

by Susan

in Blogging

When did you write your last blog post? If you hung your head and sighed a bit, you’re not alone. There are many reasons why intentions to write new content on a regular basis can get sidelined. Writer’s block, procrastination, and other priorities can easily distract from a content marketing plan. An editorial calendar is [...]

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Are Your Blog Posts Relevant?

by Susan

in Blogging

It’s tempting to write about what is on your mind at a given moment. But that’s not a relevant blog, that’s a diary. Re-read the last blog post you wrote. Was it relevant? A relevant blog post contains three key elements: 1)  It does something for your reader, such as: Inspire imagination Convey empathy Show [...]

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