Blogging

Inbound Marketing: The What, Why, Who and How

by Susan

in Blogging, Social Media, Strategy

Remember when the Internet was new and referred to as “The World Wide Web?” You saw the “AOL Keyword” hovering in the corner of most TV ads, and brochure sites were popping up left and right. As marketers quickly recognized the limitless marketing power of this amazing new channel, specialty marketing disciplines grew and buzz words [...]

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Build an Editorial Calendar in 3 Simple Steps

by Susan

in Blogging

When did you write your last blog post? If you hung your head and sighed a bit, you’re not alone. There are many reasons why intentions to write new content on a regular basis can get sidelined. Writer’s block, procrastination, and other priorities can easily distract from a content marketing plan. An editorial calendar is [...]

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Are Your Blog Posts Relevant?

by Susan

in Blogging

It’s tempting to write about what is on your mind at a given moment. But that’s not a relevant blog, that’s a diary. Re-read the last blog post you wrote. Was it relevant? A relevant blog post contains three key elements: 1)  It does something for your reader, such as: Inspire imagination Convey empathy Show [...]

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