In 2006, not many marketers realized the impact that this silly thing called “twitter” would have on our e-strategies. Here’s a great video clip of how Biz Stone got the word out in the early days. Did you know it was originally spelled Twttr? A sense of humor is critical in marketing, isn’t it! (Credit for finding [...]
Wednesday, February 10, 2010
This video was produced by Pita Communications/Vroom Media at last year’s e-Technology Summit in Hartford, CT. If you watch carefully, you’ll see my contribution at the 1:54 mark. What do YOU think technology IS…? Join me at 2010 e-Technology Summit – click here to for info and to order tickets.
Friday, January 29, 2010
Whether you’re self-employed or work for an organization, you don’t get to pick and choose which activities you want to do. While (hopefully) you enjoy a good portion of what you do, there are always some tasks you’re responsible for completing that make you uncomfortable. Often it’s something you’ve never done before. But here’s a newsflash [...]
Sunday, March 29, 2009
When building a new business, where do you get your daily support from? Who is your “go to” for sharing ideas, getting advice, celebrating victories or making it through rough days? If you don’t have a business partner, it can feel a bit lonely. In most cases, you cannot and should not rely on your family [...]
Monday, March 23, 2009
You know…the person who has always day dreamed and talked about great ideas, but never turned talk into action until…you know…the economy tanked and you found yourself without a daily grind. What to do with your grind-less time? Well, you could frantically search for another job. But let’s face it…1 or 2 hours per day is [...]
Friday, February 27, 2009
…to go with my strengths. After over 15 years of marketing and ecommerce experience, I know what I’m good at, and what I enjoy doing. Over the past year I’ve made the crazy transition from a corporate marketing job to working for myself (and my kids, and my house, and so on). Well, let’s just say it’s [...]
Saturday, January 3, 2009
A Facebook Fan Page gets you to where your customers are. It's a great way to build exponential relationships.
Saturday, January 3, 2009
An online forum can be a very strategic part of your online relationships and research.
Saturday, January 3, 2009
A blog is an easy content management solution with great SEO benefits.
Hey there! I'm Susan Jensen Smith. I have a passion for helping businesses extend their brands online. Blogs, forums, social media and email marketing work together to build relationships with potential customers, which translates into sales, customer research and identifying future opportunities for your business.
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Thursday, February 11, 2010
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