In 2006, not many marketers realized the impact that this silly thing called “twitter” would have on our e-strategies. Here’s a great video clip of how Biz Stone got the word out in the early days. Did you know it was originally spelled Twttr? A sense of humor is critical in marketing, isn’t it! (Credit for finding [...]
Wednesday, October 21, 2009
As a hands-on business owner, there are many tasks clamoring for your attention daily. A smart business owner knows their strengths and will outsource the other areas as appropriate. But what about Social Media? Do you know enough about it to decide if is right for your business? Should you pay someone else to become the [...]
Friday, May 22, 2009
There are lots of “tweeple” with very large followings. Chances are they were early adopters of this communication channel, social media is their primary business, or they have set up auto-pilot features to automatically follow anyone who follows them. Whether or not you automate certain aspects of your twitter brand is dependent on what your business [...]
Tuesday, May 5, 2009
Social Media is powerful. Not only in the results you can achieve, but in it’s innate ability to suck you in and steal precious time from your already time-limited day. I know some business owners who sense this and are wary to start something they can’t keep up with. So, to help out, here are a few tips to help you get your social media groove on while maintaining your daily schedule.
Saturday, April 25, 2009
What is it that you have to offer? What makes YOU unique? Chances are, there are other companies who offer the same products or services you do. How can you use Social Media to differentiate yourself? By BEING yourself! Don’t be afraid to blur the lines between work and life in your tweets and posts. Today’s generation [...]
Tuesday, March 24, 2009
Social networking is not a direct sales function. It’s about building exponential relationships. I’m amazed at how many Twitter folks will set up an automated DM when you follow them that tries to sell you something. Bad Twitter etiquette! There is much more to gain in the exponential factor than a quick sale. It builds your [...]
Tuesday, March 17, 2009
There are some who spend unecessary energy stressing about why someone would unfollow them on Twitter. Really, it’s nothing to take personally! There are (some) who will follow you to get you to follow them then will unfollow you (follow that?). Sounds like grade school, doesn’t it! I’ve always found my number of followers to roughly [...]
Hey there! I'm Susan Jensen Smith. I have a passion for helping businesses extend their brands online. Blogs, forums, social media and email marketing work together to build relationships with potential customers, which translates into sales, customer research and identifying future opportunities for your business.
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Thursday, February 11, 2010
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