What is it that you have to offer? What makes YOU unique? Chances are, there are other companies who offer the same products or services you do. How can you use Social Media to differentiate yourself? By BEING yourself! Don’t be afraid to blur the lines between work and life in your tweets and posts. Today’s [...]
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Social networking is not a direct sales function. It’s about building exponential relationships. I’m amazed at how many Twitter folks will set up an automated DM when you follow them that tries to sell you something. Bad Twitter etiquette! There is much more to gain in the exponential factor than a quick sale. It builds [...]
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There are some who spend unecessary energy stressing about why someone would unfollow them on Twitter. Really, it’s nothing to take personally! There are (some) who will follow you to get you to follow them then will unfollow you (follow that?). Sounds like grade school, doesn’t it! I’ve always found my number of followers to [...]
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Hi, I'm Susan Jensen Smith. I have a passion for strategically extending brands online through content marketing, blogging, social media and email. I'll help you get digital so you can focus on your core business.
