In 2006, not many marketers realized the impact that this silly thing called “twitter” would have on our e-strategies. Here’s a great video clip of how Biz Stone got the word out in the early days. Did you know it was originally spelled Twttr? A sense of humor is critical in marketing, isn’t it! (Credit for finding [...]
Wednesday, October 21, 2009
As a hands-on business owner, there are many tasks clamoring for your attention daily. A smart business owner knows their strengths and will outsource the other areas as appropriate. But what about Social Media? Do you know enough about it to decide if is right for your business? Should you pay someone else to become the [...]
Thursday, August 20, 2009
I came across this article via a twitter friend, and just had to share it! It colorfully points out the ways you can offend others using Facebook. The point of the story is all things in moderation. It’s ok to do some of the things pointed out some times, but mix it up a bit. [...]
Monday, July 27, 2009
Whether you have an existing business you’d like to promote online, or are starting an online-only venture, it is very easy to get caught up in the minutia of technical tools, “expert” opinions and general online jargon that can pull you away from the simple big picture of online marketing.
Monday, July 6, 2009
Facebook has rocked the social media world upside down over the past couple months by offering vanity URLs. But what’s the big deal? Facebook’s hype blurred the line between technology and strategy. There is nothing magical about a vanity URL that you can’t accomplish with a domain name. If your strategy includes using a Facebook page as a destination link, you can do this with a subdomain and a redirect. Here's how to do it yourself...
Friday, May 22, 2009
There are lots of “tweeple” with very large followings. Chances are they were early adopters of this communication channel, social media is their primary business, or they have set up auto-pilot features to automatically follow anyone who follows them. Whether or not you automate certain aspects of your twitter brand is dependent on what your business [...]
Wednesday, May 6, 2009
A Facebook Fan Page is an easy and effective way to extend your brand online. Here are 3 very compelling reasons why: It is visible outside the Facebook Network, which means you can reach more people AND the search engines index it You’re not limited to 5,000 “friends” (go ahead, think big!) There are a couple ways you [...]
Tuesday, May 5, 2009
Social Media is powerful. Not only in the results you can achieve, but in it’s innate ability to suck you in and steal precious time from your already time-limited day. I know some business owners who sense this and are wary to start something they can’t keep up with. So, to help out, here are a few tips to help you get your social media groove on while maintaining your daily schedule.
Saturday, April 25, 2009
What is it that you have to offer? What makes YOU unique? Chances are, there are other companies who offer the same products or services you do. How can you use Social Media to differentiate yourself? By BEING yourself! Don’t be afraid to blur the lines between work and life in your tweets and posts. Today’s generation [...]
Tuesday, March 24, 2009
Social networking is not a direct sales function. It’s about building exponential relationships. I’m amazed at how many Twitter folks will set up an automated DM when you follow them that tries to sell you something. Bad Twitter etiquette! There is much more to gain in the exponential factor than a quick sale. It builds your [...]
Hey there! I'm Susan Jensen Smith. I have a passion for helping businesses extend their brands online. Blogs, forums, social media and email marketing work together to build relationships with potential customers, which translates into sales, customer research and identifying future opportunities for your business.
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Thursday, February 11, 2010
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