Too good not to share! Have you had this conversation lately? Thanks to Scott Stratten from UNmarketing for making this!
{ 0 comments }
Social Media
In 2006, not many marketers realized the impact that this silly thing called “twitter” would have on our e-strategies. Here’s a great video clip of how Biz Stone got the word out in the early days. Did you know it was originally spelled Twttr? A sense of humor is critical in marketing, isn’t it! (Credit [...]
{ 0 comments }
As a hands-on business owner, there are many tasks clamoring for your attention daily. A smart business owner knows their strengths and will outsource the other areas as appropriate. But what about Social Media? Do you know enough about it to decide if is right for your business? Should you pay someone else to become [...]
{ 0 comments }
I came across this article via a twitter friend, and just had to share it! It colorfully points out the ways you can offend others using Facebook. The point of the story is all things in moderation. It’s ok to do some of the things pointed out some times, but mix it up a bit. [...]
{ 0 comments }
Whether you have an existing business you’d like to promote online, or are starting an online-only venture, it is very easy to get caught up in the minutia of technical tools, “expert” opinions and general online jargon that can pull you away from the simple big picture of online marketing.
{ 2 comments }
Facebook has rocked the social media world upside down over the past couple months by offering vanity URLs. But what’s the big deal? Facebook’s hype blurred the line between technology and strategy. There is nothing magical about a vanity URL that you can’t accomplish with a domain name. If your strategy includes using a Facebook page as a destination link, you can do this with a subdomain and a redirect. Here’s how to do it yourself…
{ 0 comments }
There are lots of “tweeple” with very large followings. Chances are they were early adopters of this communication channel, social media is their primary business, or they have set up auto-pilot features to automatically follow anyone who follows them. Whether or not you automate certain aspects of your twitter brand is dependent on what your [...]
{ 1 comment }
A Facebook Fan Page is an easy and effective way to extend your brand online. Here are 3 very compelling reasons why: It is visible outside the Facebook Network, which means you can reach more people AND the search engines index it You’re not limited to 5,000 “friends” (go ahead, think big!) There are a [...]
{ 0 comments }
Social Media is powerful. Not only in the results you can achieve, but in it’s innate ability to suck you in and steal precious time from your already time-limited day. I know some business owners who sense this and are wary to start something they can’t keep up with. So, to help out, here are a few tips to help you get your social media groove on while maintaining your daily schedule.
{ 0 comments }
What is it that you have to offer? What makes YOU unique? Chances are, there are other companies who offer the same products or services you do. How can you use Social Media to differentiate yourself? By BEING yourself! Don’t be afraid to blur the lines between work and life in your tweets and posts. Today’s [...]
{ 0 comments }
Hi, I'm Susan Jensen Smith. I have a passion for strategically extending brands online through content marketing, blogging, social media and email. I'll help you get digital so you can focus on your core business.
