When you have a new idea, you obviously look around to see if anyone else is doing it too. In college we called that a “SWOT” Analysis (strengths, weaknesses, opportunities and threats). Basic stuff. But there is an emotional side to this exercise. You range from “ha ha – I can do better than you” smugness [...]
Wednesday, February 10, 2010
This video was produced by Pita Communications/Vroom Media at last year’s e-Technology Summit in Hartford, CT. If you watch carefully, you’ll see my contribution at the 1:54 mark. What do YOU think technology IS…? Join me at 2010 e-Technology Summit – click here to for info and to order tickets.
Sunday, January 3, 2010
I'm often asked why a local business would bother with social media. My short answer, is that it doesn't make sense, unless it's part of your strategy. By itself, it's a waste of time and an unnecessary distraction. But the real answer is that it feeds the hungry funnel. I'm a visual person, so let me show you what I mean...
Hey there! I'm Susan Jensen Smith. I have a passion for helping businesses extend their brands online. Blogs, forums, social media and email marketing work together to build relationships with potential customers, which translates into sales, customer research and identifying future opportunities for your business.
© 2009 Susan Jensen Smith. Powered by Wordpress.
Tuesday, February 16, 2010
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