Strategy

The {Awkward} Social Media ROI Conversation

by Susan

in Social Media, Strategy, Twitter

Too good not to share! Have you had this conversation lately? Thanks to Scott Stratten from UNmarketing for making this!

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How to Become Customer-Centric {explained in 16 tweets}

by Susan

in Strategy

I enjoyed today’s webinar from Vovici, What it Means to be Customer-Centric in 2012. Very relevant expertise from top customer experience experts Nancy Porte, VP of Customer Experience at Vovici and guest speaker Andrew McInnes, Analyst from Forrester Research, Inc. In case you missed it, here are my 16 tweets (and a couple RT’s) that will give [...]

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Which came first, the marketing idea or the technology to make it happen?

by Susan

in Strategy

Technology is driving new and affordable marketing channels and subsequent marketing strategies than ever before. But which came first, the strategy or the channel? It’s not practical to blue-sky the ideation process if the technology to make it happen doesn’t yet exist. But should a company limit its out-of-the-box thinking to ideas supported by current [...]

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Digital Days vs. The Old Days

by Susan

in Strategy

My six year old daughter just asked me “were you born in the old days, Mom?” I stared at her for a moment, then asked her to better define “old days.” “Before cars.” “No” I stated succinctly. Then I got to thinking. I bet my kids wouldn’t know how to use a rotary wall phone. [...]

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Evaluating a New Idea

by Susan

in Strategy

When you have a new idea, you obviously look around to see if anyone else is doing it too. In college we called that a “SWOT” Analysis (strengths, weaknesses, opportunities and threats). Basic stuff. But there is an emotional side to this exercise.  You range from “ha ha – I can do better than you” [...]

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What is Technology?

by Susan

in Strategy, The Water Cooler

This video was produced by Pita Communications/Vroom Media at last year’s e-Technology Summit in Hartford, CT. If you watch carefully, you’ll see my contribution at the 1:54 mark. What do YOU think technology IS…? Join me at 2010 e-Technology Summit – click here to for info and to order tickets.

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How do YOU feed your hungry sales funnel?

by Susan

in Strategy

I’m often asked why a local business would bother with social media. My short answer, is that it doesn’t make sense, unless it’s part of your strategy. By itself, it’s a waste of time and an unnecessary distraction. But the real answer is that it feeds the hungry funnel. I’m a visual person, so let me show you what I mean…

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