Whether you have an existing business you’d like to promote online, or are starting an online-only venture, it is very easy to get caught up in the minutia of technical tools, “expert” opinions and general online jargon that can pull you away from the simple big picture of online marketing.

Technology is a channel.  Period.

Before you get caught up in having the latest Twitter application, WordPress blog theme, creating a Squidoo lense, joining friendfeed, figuring out how to Digg, and so forth…step back…take a deep breath…and do one thing at a time.

Building an online presence doesn’t happen overnight.  There is a natural evolution of building an online reputation with staying power.  With a strong foundation and persistent momentum, you’ll get where you need to go, one step at a time.