It’s tempting to write about what is on your mind at a given moment. But that’s not a relevant blog, that’s a diary. Re-read the last blog post you wrote. Was it relevant? A relevant blog post contains three key elements: 1) It does something for your reader, such as: Inspire imagination Convey empathy Show “how-to” Provoke thought Entertain Tease 2) It contains a [...]
Friday, November 20, 2009
I’m surprised how many blogs I see where the posts are written by “Admin”. I had no idea that was such a popular name! If you’re blogging to gain readers and build relationships, perhaps you should consider using your real name and stop hiding behind this anonymous title. If you use Wordpress, it’s simple. Just go to [...]
Tuesday, November 17, 2009
There are two types of bloggers…those who write what they want to, and those who write what their target readers want to read. There are two simple but critical lessons in that statement. If you write for everyone, you will reach no one. If your topic doesn’t address your target readers’ specific need, they won’t read it. Take a [...]
Wednesday, August 12, 2009
When inspiration for a great topic strikes, start writing feverishly. Ramble on as long as you like. But when the time comes to create your blog post, step back and break it into chapters, or mini-topics. A short blog post about a narrow topic fares much better than an epic length fully-inclusive post. Especially if you want someone [...]
Monday, July 27, 2009
Whether you have an existing business you’d like to promote online, or are starting an online-only venture, it is very easy to get caught up in the minutia of technical tools, “expert” opinions and general online jargon that can pull you away from the simple big picture of online marketing.
Friday, July 24, 2009
Writing effective articles is a lot of work. You have to come up with a great topic (not too broad) and do your research. Then you find a unique angle to approach the subject, adding your own perspective as an expert in your industry. Then of course there is the editing for grammar, flow, etc. Whew! [...]
Friday, March 27, 2009
Regardless of industry, the one commodity in short supply is TIME. Our radar wish list is often beyond what we can realistically get to. Why am I stating the obvious? Because time after time, I see great blogs fizzle out because the author couldn’t find the time to keep writing. Yes, it is a commitment, [...]
Hey there! I'm Susan Jensen Smith. I have a passion for helping businesses extend their brands online. Blogs, forums, social media and email marketing work together to build relationships with potential customers, which translates into sales, customer research and identifying future opportunities for your business.
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Sunday, January 31, 2010
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