Hello, I’m Susan Jensen Smith. I’m a marketing professional with solid digital experience. Yes, I’ve been in the trenches.
I have B.S. in Marketing from The Ohio State University and an M.B.A. from Capital University. But my real education came from hands-on digital marketing experience. I connect traditional marketing with digital strategy. Creative, strategic, hands-on abilities, team player, quick study.
- Digital Strategy
- Inbound Marketing
- Social Media
- Blogging/Content Marketing
- Email Marketing
- Forums/Community Building
- Product Management
I began my digital marketing life in 1998, when I introduced online marketing strategies to businesses new to the Internet, created an ecommerce strategy for a dot com start up, and spearheaded a website redesign for a large credit union.
In 2002, I marketed a growing credit union using resourceful marketing strategies to compete with larger players in the market. I successfully re-branded the business, developed a new website, added new online services, and designed effective community PR projects.
In 2006, I developed a student loan product that could be sold through agencies for an Internet bank that serves independent insurance agents. As the economic climate for that product changed, I left to launch a small business in the interior design field. Utilizing various online and content marketing strategies, I gained hands-on experience from a business owner’s perspective, and used that knowledge to help other businesses extend their brands online. As part of that effort, I worked with an established B2B scanning company to launch a new B2C product that digitized children’s artwork.
I spent the last two years in NJ where I continued to run a successful blog and work with businesses to improve their digital strategies. Now I’m back in Connecticut and am excited to work with new clients.
So why am I telling you all this? Because I can do for you what I’ve done for myself. There are many self-proclaimed digital marketing and social media “experts” who can help you with the tactics online, but have never approached it from a strategic client perspective. I bring over 15 years marketing experience to the table to help ensure those tactics are indeed the right ones.