About

Hello, I’m Susan Jensen Smith.  I’m a seasoned marketer with over 15 years hands-on experience. Yes, I’ve been in the trenches.

I have B.S. in Marketing from The Ohio State University and an M.B.A. from Capital University. But my real education came from hands-on digital marketing experience.

My career has been wide-ranging, both in terms of function and location. I began in Ohio in credit card marketing where I managed private label credit programs for large retail clients, using the credit programs and shopping data to identify opportunities to strengthen the relationship between retailer and consumer. I also provided strategic direction for an in-house transaction processing service.

In 1998, I redirected my career toward the Internet. I introduced online marketing strategies to businesses new to the Internet, created an ecommerce strategy for a dot com start up, and spearheaded a website redesign for a large credit union.

In 2002, I marketed a growing credit union using resourceful marketing strategies to compete with larger players in the market. I successfully re-branded the business, developed a new website, added new online services, and designed effective community PR projects.

In 2006, I developed a student loan product that could be sold through agencies for an Internet bank that serves independent insurance agents. As the economic climate for that product changed, I left to launch a small business in the interior design field. Utilizing various online and content marketing strategies, I gained hands-on experience from a business owner’s perspective, and used that knowledge to help other businesses extend their brands online. As part of that effort, I worked with an established B2B scanning company to launch a new B2C product that digitized children’s artwork.

I have recently moved back to New Jersey where I continue to run a successful blog and work with businesses to improve their digital strategies.

And yes…I use Twitter, Facebook, LinkedIn, YouTube and Google+. Over time, I’ve learned what is effective and what is a time waster (it can be very addicting!).

So why am I telling you all this? Because I can do for you what I’ve done for myself.  There are many self-proclaimed digital marketing and social media “experts” who can help you with the tactics online, but have never approached it from a strategic client perspective.  I bring over 15 years marketing experience to the table to help ensure those tactics are indeed the right ones.