As marketers are becoming publishers, the ongoing need for content is becoming more and more prevalent. Not only is there a need for more content, it has to be of value to your target reader. Talk about pressure!
But some good news here – not all content has to be original. You can organize other’s content in a way that adds value to your readers. And it’s a win-win for those who create the original content too.
If you were not able to attend, fear not – in true content curation fashion, I tweeted it it for you. Here are my notes in 140 characters or less snippets:
First, What is Content Curation and why is it smart?
- So many channels, so little time to generate quality content!
- How often should you create new content? How often DO you? Over 43% at least once/day!
- Why is content important? It’s the first step in attracting visitors to your website, then to leads, then sales.
- Inbound marketing centers around valuable content.
- Companies that blog rank higher in search engines, have more indexed pages, and lots more website visitors. Yea!
- The marketer is becoming the publisher. It’s become expected. Whether blogs, podcasts, videos, etc.
- Use an editorial calendar for content marketing!
- The content beast has a high metabolism (good one!)
- What keeps you from generating content? Time is a key culprit! Being disciplined can help.
- Blogging more than once per week makes a big difference in customer acquisition. Weekly is the MINIMUM!
- Content Curation = find, groups, organizes and share the best and most relevant content on a specific topic online.
- Organizing content adds value.
- Benefits of content curation: increased traffic/subscribers at a lower cost.
As promised – 10 tips to feed the content beast!
- Get into the content mindset. Look for the opportunities!
- Tweetable Facts! Build a blog post of tweetable facts with links to tweet.
- Don’t try to be Hemmingway. Be realistic. Aim for being useful to your target audience. It’s not art!
- Conduct a poll or survey. It’s a two-fer content trick – ask for info, then post the results. Smart!
- Share the load. One person can’t do it all – enlist others to pitch in. Appeal to blogger’s competitive nature.
- Create a guest blog post. Goes both ways. It’s a win-win content/link. Love SEO!
- Reuse your best old content. Chances are, readers didn’t see your best content the first time.
- Conduct an Interview. Can be done via email – great way to get a fresh perspective, and SEO win/win.
- Test your Content. Compare the content you’re producing and don’t assume.
- Create an Infographic. And not just the cool kids are doing it. Long and far reach, make it embed-able.
While these are great ideas, you’ll have a better shot at getting them implemented if you take the time to plan out your content. Check out this post on How To Build An Editorial Calendar in 3 Simple Steps!
One final note, when sharing other’s content, be ethical. Share a title, snippet and thumbnail and refer reader to original publication. For more information about content curation, visit www.GetCurata.com!