February 2010

Evaluating a New Idea

by Susan

in Strategy

When you have a new idea, you obviously look around to see if anyone else is doing it too. In college we called that a “SWOT” Analysis (strengths, weaknesses, opportunities and threats). Basic stuff. But there is an emotional side to this exercise.  You range from “ha ha – I can do better than you” [...]

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When Twitter Was New

by Susan

in Social Media, The Water Cooler, Twitter

In 2006, not many marketers realized the impact that this silly thing called “twitter” would have on our e-strategies. Here’s a great video clip of how Biz Stone got the word out in the early days.  Did you know it was originally spelled Twttr? A sense of humor is critical in marketing, isn’t it! (Credit [...]

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What is Technology?

by Susan

in Strategy, The Water Cooler

This video was produced by Pita Communications/Vroom Media at last year’s e-Technology Summit in Hartford, CT. If you watch carefully, you’ll see my contribution at the 1:54 mark. What do YOU think technology IS…? Join me at 2010 e-Technology Summit – click here to for info and to order tickets.

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