It’s tempting to write about what is on your mind at a given moment. But that’s not a relevant blog, that’s a diary. Re-read the last blog post you wrote. Was it relevant? A relevant blog post contains three key elements: 1) It does something for your reader, such as: Inspire imagination Convey empathy Show [...]
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Whether you’re self-employed or work for an organization, you don’t get to pick and choose which activities you want to do. While (hopefully) you enjoy a good portion of what you do, there are always some tasks you’re responsible for completing that make you uncomfortable. Often it’s something you’ve never done before. But here’s a [...]
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I’m often asked why a local business would bother with social media. My short answer, is that it doesn’t make sense, unless it’s part of your strategy. By itself, it’s a waste of time and an unnecessary distraction. But the real answer is that it feeds the hungry funnel. I’m a visual person, so let me show you what I mean…
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Hi, I'm Susan Jensen Smith. I have a passion for strategically extending brands online through content marketing, blogging, social media and email. I'll help you get digital so you can focus on your core business.
