Whether you have an existing business you’d like to promote online, or are starting an online-only venture, it is very easy to get caught up in the minutia of technical tools, “expert” opinions and general online jargon that can pull you away from the simple big picture of online marketing.
Friday, July 24, 2009
Writing effective articles is a lot of work. You have to come up with a great topic (not too broad) and do your research. Then you find a unique angle to approach the subject, adding your own perspective as an expert in your industry. Then of course there is the editing for grammar, flow, etc. Whew! [...]
Monday, July 6, 2009
Facebook has rocked the social media world upside down over the past couple months by offering vanity URLs. But what’s the big deal? Facebook’s hype blurred the line between technology and strategy. There is nothing magical about a vanity URL that you can’t accomplish with a domain name. If your strategy includes using a Facebook page as a destination link, you can do this with a subdomain and a redirect. Here's how to do it yourself...
Hey there! I'm Susan Jensen Smith. I have a passion for helping businesses extend their brands online. Blogs, forums, social media and email marketing work together to build relationships with potential customers, which translates into sales, customer research and identifying future opportunities for your business.
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Monday, July 27, 2009
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