What is it that you have to offer? What makes YOU unique? Chances are, there are other companies who offer the same products or services you do. How can you use Social Media to differentiate yourself? By BEING yourself!
Don’t be afraid to blur the lines between work and life in your tweets and posts. Today’s generation has an automatic “brochure speak” filter that dismisses anything that appears less than real or personal. It’s back to the “people do business with people, not businesses” principle.
So go ahead, trust your instincts and have a little fun out there! 
Hi, I'm Susan Jensen Smith. I have a passion for strategically extending brands online through content marketing, blogging, social media and email. I'll help you get digital so you can focus on your core business.
