Friends of Bloggers are Patient People

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Why a publisher should think like a marketer

Today I attended a Hubspot webinar 'Why Publishers Need to Think Like Marketers." Since I work for a traditional publisher on the editorial side, I was excited to hear new ideas about how to make our content work harder for us. Here's what the webinar promised: "There’s a fundamental shift in … [Read more...]

Marketing is all about the Customer Experience

I just attended a great webinar from IBM and Social Media Today entitled “What Does Customer Experience Mean for Your Social Business?” Speaker Lineup: My Takeaway: The definition of marketing is changing - it's less of a 'thing' and more of a culture. Less about the company and more about the … [Read more...]

Is your Social Media Strategy Original?

This "Onion Talks" parody by The Onion is funny, as long as your not paying a company without an original thought. What is your strategy? Who do you trust to do some real thinking about it? … [Read more...]

10 Steps to Build Your Personal Brand and Platform

Whether you work for yourself or someone else, you need a personal brand separate from your work. Analogy: In the inbound marketing world, establishing a following on various channels (email, rss, twitter, facebook, LinkedIn, Pinterest, Instagram, Google+ and more) makes you less dependent on the … [Read more...]

Is Your Content Marketing Planned or Spontaneous?

Is your company's content marketing strategy prepared to take advantage of Real-Time events? A great example is Oreo's "Dunk in the Dark" response to the Superbowl blackout. Oreo Cookie        ✔ @Oreo Power out? No problem. Was it luck? Maybe a little. But only … [Read more...]

Twitter Data Science Delivers Best Practices #twittersci

I thoroughly enjoyed HubSpot guru Dan Zarella's presentation about the science of Twitter. While there are many opinions regarding Twitter, it was refreshing to hear the data speak. And if you know Dan, it spoke very fast! Here are my tweets from the presentation - for more tweets, check … [Read more...]

Inbound Marketing: The What, Why, Who and How

Remember when the Internet was new and referred to as "The World Wide Web?” You saw the "AOL Keyword" hovering in the corner of most TV ads, and brochure sites were popping up left and right. As marketers quickly recognized the limitless marketing power of this amazing new channel, specialty … [Read more...]

10 Ways to Create Content Through Curation

As marketers are becoming publishers, the ongoing need for content is becoming more and more prevalent. Not only is there a need for more content, it has to be of value to your target reader. Talk about pressure! But some good news here - not all content has to be original. You can organize … [Read more...]

The {Awkward} Social Media ROI Conversation

Too good not to share! Have you had this conversation lately? Thanks to Scott Stratten from UNmarketing for making this! … [Read more...]